Tuesday, December 27, 2011

Washingtonian Center: an example of a successful lakefront


Last week, I wrote about a few concerns I have with Cy Paumier's proposal for the lakefront and I said I might have some possible ideas.  Now that I'm writing it, it's less "ideas that could work" and more "case studies we can learn from."  They're a few ideas that work in other areas with similar attributes, but none of this will translate directly to us.  I am thinking this might be a few posts going forward (fingers crossed, right), but for now, I'll start with an example of a vibrant lakefront area to the south of us in Montgomery County-- Washingtonian Center in Gaithersburg.

Check out this interactive map of Washingtonian Center here to get some bearings as to what it looks like and what it has.

This place is busy.  The walkable shopping district on a lakefront offers a wide variety of stores and restaurants in an outdoor setting.  There is destination retail-- Omaha Steaks, GNC, Love Your Eyes.  There are stores that encourage browsing-- Charming Charlie, Barnes & Noble, South Moon Under. There are chain and independently-owned restaurants with a wide variety of menu options and price point that entice people passing with outdoor seating and menus on A-frame signs along walkways. There are also quick-stop eateries where people can grab coffee, cupcakes, tart yogurt, and more to sip and nibble while walking or seated at benches scattered around the area.

I can't forget the 18-screen movie theater, the department stores (Target and Kohl's), and the health club.

Essentially, Washingtonian Center is designed to encourage people to come and stay by offering a variety of things for people who come for a variety of reasons.  And there are certainly diverse groups of people who come here-- families, folks who are browsing, folks on a shopping mission, teenagers.  And for folks who are not coming for the retail and restaurants, but want to walk around the lake with a friend or rent a paddleboat or simply sit on a bench and people-watch-- there is an energy that only people can provide to participate in, to soak in, and to be a part of.

Like our lakefront, there's a lake that is close to offices and dense-ish housing.  There is plenty of parking in the area in the form of lots and garages, and I get the feeling that while there is some draw from the folks within walking distance, there are many people who drive, park once, and walk around.  It's in a suburban area in a wealthy county with easy access to a multitude of highways (I-270, I-370, the ICC), so this isn't an example pulled out of a large city-- it's in a suburban area that is very similar to our own.

At the same time, retail, restaurants, and entertainment like this at out lakefront would in direct competition with the mall, an anchor of our downtown.  Another consideration to weigh is if we (however you want to define the collective "we") want the lakefront to be ringed with shops or be more of a park-like atmosphere.  But like I said at the beginning, this is a case study of a more successful lakefront (by my definition of success, I guess), if nothing else.  To me, it says that if we want to truly create a lakefront that will generate economic vitality, then we need to ensure that folks who generate that vitality on the ground are involved in any lakefront plans.

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In the meantime, in case you haven't noticed, posting has been slow.  Right now, I'm spinning plates in a host of ways in real life, so bear with me.  I'm not complaining-- much of it is awesome and fun and great-- but it's still taking some blogging time for the time being.

4 comments:

  1. I may have to look that up next time I am out in the 270 area. The question perhaps is how we can have both, and link the lakefront with the mall by crossing Little Patuxant in a more substantial and blending way than the current foot path.

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  2. Does anyone really call it that? I've only ever heard it called the Rio.

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  3. Anon: yahhh, I think the Rio (the mall-like building with the gym and the theater that used to have Sportland) predates the whole Washingtonian Center development.

    But yeah, I've never called it anything else but the Rio. :)

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  4. Interested PartyDec 28, 2011 06:59 PM

    Just before the GGP/HHC split occurred, General Growth Properties circulated a proposal to re-purpose the former Rouse Building by putting shops and stores on the first level and the walkout lakeside ground level. This sounds a lot like what you are describing. More recently, The Tale of Two Cities blog stated that Whole Foods might be a new tenant in that building. Either option would attract people to Lakefront.

    I don't think we should worry too much about having more than one place for people to shop, eat, party, etc. Look at downtown Baltimore. Besides the Inner Harbor area, people walk back and forth to Federal Hill/Light Street/Charles Street and also over to the up and coming Harbor East area.

    In my opinion, the very first thing that needs to happen at Lakefront is to finish the path around the lake. This has been promised for years and years and years. It would provide a destination for people in the same way that the path around Centennial Lake draws people to that park. People want to be able to circulate. CA should be starting RIGHT NOW to obtain the necessary DNR and Army Corps permits to complete the wetland portion of the path and bridge the lake. Those permits take years to obtain. Bottom line: build it and they will come! Build more and more will come. Put some there there!

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